Late Sh. Ajit Singh Arora
(Founder of AS Group of Businesses, 1958)
At Dinero FoodWorks, food is more than just nourishment. It’s grown into the essence of trust, transformation, and timeless quality. We’re India’s trusted contract manufacturing and co-packing partner, proudly delivering innovation & services from farm to shelf for the country’s most loved FMCG, Modern Trade, and E-Commerce brands. Under the vision of Late Sh. Ajit Singh Arora, our story is built on resilience, integrity, and an unwavering commitment to nourishing communities.
Our Journey
With roots dating back to 1958 and part of the renowned AS Group, we blend tradition with technology, scale with sustainability, and custom solutions with consistent quality. From pulses and spices to millets, makhana, and nutrition-packed snacks, we’re redefining what it means to be a food-tech powerhouse.
What began as a small shop trading oilseeds, pulses, and spices, soon grew into processing units, expanded across regions, and launched flagship brands that became household names.
Founded by Rahul Arora, a visionary entrepreneur, Dinero is a name trusted by India’s top brands for customized, end-to-end food solutions. From a humble beginning as a food subsidiary under ASOP Pvt. Ltd., Dinero FoodWorks has risen to become a food innovation engine with over 65 years of excellence.
Our supply chain is powered by robust ERP systems and aligned with ISO, FSSAI, and sustainability certifications. From farm to fork, we ensure consistency, transparency, and reliability — making Dinero a trusted partner for India’s top retailers, e-commerce players, and HoReCa clients.
VISION :
To inspire trust, nurture innovation, and enrich lives – building brands that stand the test of time.
We envision building brands that people love, companies that teams are proud to be part of, and a legacy that uplifts communities and inspires future leaders. Through relentlessness we aim to redefine success – not just in business, but in impact, contribution, and enduring value.
MISSION:
Expanding our high-nutrition processed foods and beverages portfolio.
Creating an organizational culture where excellence, ownership, and continuous learning thrive.
Leveraging technology, systems, and people to achieve operational mastery and sustainable growth.
Building strong, resilient brands that customers trust, love, and consistently choose across generations.
Creating an ecosystem that empowers economical & cultural growth in the food sector.
Crafting businesses that not only grow profits but also grow people and possibilities.
Strengthening pan-India operations and expanding global footprints to drive sustained growth and market leadership.
Building transparent, mutually beneficial partnerships with stakeholders to drive shared growth and success.
Practicing responsible entrepreneurship by giving back through educational, healthcare, and community initiatives.
Milestones That Moved the Markets
The Culture of Growth, Built on Values.
At Dinero, culture isn’t confined to posters or policies. It lives in our people, our processes, and our purpose. It’s how we build trust, how we shape legacies,and how we create impact. Not just for today, but for generations to come.
Led by Mr. Rahul Arora, a next-generation entrepreneur, Dinero combines operational mastery with human-first leadership — carrying forward the values instilled by our founder while driving the company into the future.
Ethical Entrepreneurship | Sustainable Innovation | Human-first Leadership
OUR CORE VALUES:
